Case study - Waterland Equity

The LCap Group played a pivotal role in supporting Waterland Private Equity which recently brought together three creative powerhouses—Analog Studio, DesignStudio, and Pixel Artworks—to form a new entity called Further Group. This merger aimed to provide a comprehensive suite of branding, content, and experiential services to diverse clients.

Leveraging LCap Group’s Leadership Dynamics platform, LCap conducted in-depth management due diligence for Waterland Private Equity’s investment in Further Group and its initial acquisitions. LCap's strategic insights were crucial to the success of its broader buy-and-build strategy, resulting in a large creative group that's well-positioned to deliver cohesive and unique client experiences.

Nick Manning from Waterland Private Equity noted, “We are very excited to have partnered with Analog Studio, DesignStudio, and Pixel Artworks to form a unique proposition for clients and creatives. Combining the end-to-end creative capabilities that we set out to secure was dependent on merging multiple businesses.”

This merger showcases how the right expertise and strategic approach can generate significant value and drive growth. If you’re considering any M&A activities, LCap’s due diligence and integration support could be instrumental in your success.